Emils Veveris

Co-founder of Adyntel
GTM and Marketing Engineering at XO
15 years growing companies with internet experiments

Flaneur, surfer, adventurer, optimist, and deep generalist.

Palm trees behind a beach on the coast of Oaxaca, Mexico — Somewhere on the coast of Oaxaca, Mexico.

Writing

Costly signalling theory and outbound marketing

How costly signalling theory can save cold outbound

What is good marketing?

My example? The "Pet Rock" (Google it if you haven’t heard of it). It was literally a rock, marketed as a low-maintenance pet. You read that right—just simple rocks, sold in custom cardboard boxes. It was marketed as the perfect pet: no need to feed, walk, bathe, or groom it. It wouldn’t die, get sick, or disobey.

29 September 2024

How sales-led B2B SaaS can become more product led without freemium or a free trial

12 product-led marketing examples for sales-led B2B SaaS

Positive ROI growth team vs. negative ROI growth team

A simple guide to understanding the economics of growth teams, how they play out in real-life scenarios, and how to prove ROI and gain trust from your leadership team.

15 February 2023

If growth is not marketing, then what is growth marketing?

Growth marketing is best suited for product-led growth companies where the core focus is on bringing more users to the product to experience its value. The key to success is alignment with the rest of the GTM teams. Growth marketers have to learn to play nicely with product managers, other fellow marketers, and sales as well. Growth marketers can be great first growth and marketing hires.

25 January 2023