Hey, I'm Emil(s).

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A seasoned B2B marketer and growthist. Most recently I led growth at Lokalise, a B2B SaaS that helps tech teams at Notion, Mastercard, Starbucks, Hyundai, and 2500+ other companies ship products in multiple languages, faster.

Full-time traveller. I am currently located in Medellin, Colombia. In my travels, I have lived in New York City, Río de Janeiro, Lisbon, Florianópolis, Buenos Aires, Montañita, Lima, Ericeira and more.

Some words I wrote on this site:

• How sales-led B2B SaaS can become more product led without freemium or a free trial
• Positive ROI growth team vs. negative ROI growth team
• If growth is not marketing, then what is growth marketing?

Other places:

• Lokalise blog: Is your business ready for international expansion?
• Lokalise blog: Continuous localization 101: what it is and when it makes sense‍
• The Intercom blog: Not investing in localization is costing you more than you think‍‍
• Shopify's partners blog: How to choose the right A/B testing strategy for your clients‍‍
• Shopify's partners blog: Thinking about A/B testing for your client? Read this first